— How would you sum up the difference between Gipht and other pet brands, in one sentence?
— I can’t. It needs at least two.
— Fair enough.
— Most pet products are made for animals, but designed around human instinct.
·Gipht starts by seeing humans and pets in the same space as two parts of one new species — and designs without flattering either side.
·We also don’t prescribe how our products should be used. Time changes, spaces change, life changes — and so do habits.
— Why did you start the brand?
— Because there are too many good products that are painfully boring.
— What does “Gipht” mean?
— In the same space, pets and humans are gifts to each other. Replace the “f” in Gift with P and H — for Pets and Humans — and you get Gipht.
— What’s the idea behind the logo?
— Simple geometry stands for reason.The angular top and rounded base reflect everyday objects — a bit like a cat’s paw resting on a ball.
Balanced, yet slightly off. Gipht offers stable, two-way emotional value, and deliberately open-ended ways of use.